Media Awareness..the Gospel of Good Intentions?

How do we educate the parents of children in our schools in relation to online awareness and safety? Should we depend on the media and corporations to educate our parents? Why not? They may have the best of intentions and more importantly the money and means to spread their message.
Please view the article here.
The fine print at the bottom: Bell Corporation and Microsoft. The article mentions “the latest research” yet in the age of hyperlinks none are cited. Note Dean Shareski’s comment on research from his post as an excellent example of the information that our parents should be reading. Blogs from esteemed academics such as these are the real backbone of tackling these issues but the reality is that 99 percent of our population will depend on these corporate sponsored articles of good intention to inform our parents.
Call me jaded but I have a personal concern over corporations that back media articles that involve education and technology. I fear agenda, misinformation and sensationalism.
I have to agree. Often the quality study’s done by academics are not the one’s that get read or broadcast enough, and these are more credible. It’s easy to read a quick article like that and “spread the message.” Hey, if it’s Bell or Microsoft its got to be good and credible right???
Great point. Is there a smiley for sarcasm? I think we all need one.